Publishing

Capturing the heart of hundreds of stories in engaging campaigns across all media. We create original campaigns for outdoor print and digital media, launch strategies, trailers, press, social content, online ad delievery and launch events.

Hector
As the epic series begins to draw to its conclusion, a new look for Jeffrey Archer was developed with the team at Pan Macmillan to showcase the rich nature of the story

Key Features: ATL campaign including 48 & 4 sheet outdoor, press and online advertising

Client: Pan Macmillan
Project: Jeffrey Archer: Cometh the Hour – Hardback
Client: Pan Macmillan
Project: ATL 4 sheet outdoor
Key Features:
Original keyart, Retouching, Titlestyle, Production / artworking
Client: HarperCollins
Project: Cecelia Ahern
The Marble Collector
Key Features:
ATL including 12 and 4 sheet outdoor
Super Bob
Client: HarperCollins
Project: Stuart MacBride - In the Cold Dark Ground
Key Features:
ATL including 12 and press
Hector
Hector
Client: HarperCollins
Project: Cecelia Ahern - Flawed
Key Features:
Launch trailer
Client: Penguin Random House
Project: What Remains of Me
Key Features:
Promotional proof
Client: Penguin Random House
Project: Shylock is my Name
Key Features:
ATL 4 sheet campaign
Hector
Client: Pan Macmillan
Project: The Bones of You
Key Features:
ATL campaign including 48 & 4 sheet outdoor & digital outdoor
Hector
Hector
Client: HarperCollins
Project: Freedom's Child – Hard & Paperback
Key Features:
Digital outdoor and trailer
Client: HarperCollins
Project: Missing Presumed
Key Features:
ATL including 48 & 4 sheets
Client: HarperCollins
Project: Lorraine Pascale - How to Be a Better Cook
Key Features:
Digital outdoor and online
Client: Orion
Project: Michael Connelly - The Gods of Guilt
Key Features:
ATL including 4 sheet and press
Client: HarperCollins
Project: Bernard Cornwell - Warriors of the Storm
Key Features:
ATL including 4 sheet and press
Client: HarperCollins
Project: Cecelia Ahern - The Year I Met You
Key Features:
Digital outdoor
Client: HarperCollins
Project: The Keeper
Key Features:
Digital outdoor
Hector
Hector
Client: HarperCollins
Project: Patricia Cornwell - Flesh and Blood
Key Features:
Launch trailer & ATL campaign
Hector
Client: HarperCollins
Project: The Ice Twins
Key Features:
Launch campaign & ATL campaign including digital outdoor.

As part of the launch strategy we worked with HarperCollins to give people a sample of the most talked about book of the moment. Free chapters were made available from a wifi enabled billboard