Project: Reebok Workout TR campaign
Deliverables: Key art development & retail activation
The Reebok Workout TR is engineered specifically to meet your needs during any running-driven, bodyweight or lightweight workout. With focused technology the footwear was to be the star of the show within the campaign. Both male and female, aspirational and tech driven campaigns were created to promote the new range across ATL, Retail and digital executions. The female execution was as important for Reebok so a female focused creative was also created showcasing the female shoe. Technology forms a huge part of modern day athletic footwear so a sub campaign was also created to allow for detailed technology information to be called out.