Client: Reebok
Project: WIT takeover

Key features: Brand launch and store domination

The Whatever it Takes unique stores continues to showcase the best in athletic and sports apparel. Reebok wanted to make a brand statement by taking over the front of house. We rose the challenge, by using Neon lighting and innovative 3d structures including light tubing, projections and metal work. A dynamic and exciting visual experience was developed and rolled out into the Shoreditch store

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