Working with a legend. Wilbur Smith Desert God

Client: HarperCollins
Project: Wilbur Smith launch.

Key features: Campaign strategy, ATL campaigns, brand styling, AV & packaging

An absolute legend of storytelling HarperCollins wanted to make a splash when publishing Wilbur Smith for the first time. Working with the marketing team 20Ten looked at delivering a fully integrated campaign which included limited edition personalised gift packaging for influential commentators, AV content, social and ATL strategy.

Wilbur Smith Desert God
Book box shot
box detail shots
Social media shots
Social media banner

Working with HarperCollins, we produced a range of social media assets to keep fans engaged. From quotes and passages from the upcoming book to video content of Wilbur discussing his inspiration for the story.

Press ads
detail book shots
6 sheet posters

Further case studies