Client: Premier Foods/Mr Kipling
Project: Summer activation
Key features - Campaign strategy, key art dev, brand styling & campaign rollout.
Mr Kipling approached us to develop their summer strategy, looking at ways of engaging parents in a time when sugar is being closely monitored. Working closely with the marketing team at Premier Foods, 20Ten created a summer launch plan that included a promotional tie-in with ZSL. From campaign creative through to entire campaign management, 20Ten leveraged both brands’ strengths to deliver a successful summer campaign. Eye-catching creative and in-store presence, backed up by a strong social offering, maintained cut-through at a very competitive time of the year.